:root{
  --bg:#131316; --card:#1A1A1F; --card2:#202027; --border:#262630; --divider:#2A2A30;
  --azure:#0E86F5; --azure-t:#6FB6FA; --cyan:#22D3EE; --emerald:#34D399; --amber:#F5B942;
  --text:#EAEAEA; --text2:#9A9AA3; --muted:#5E5E68; --line:#3A3A48;
  --azure-glow:rgba(14,134,245,.18); --cyan-glow:rgba(34,211,238,.14); --em-glow:rgba(52,211,153,.14); --am-glow:rgba(245,185,66,.14);
}
*{margin:0;padding:0;box-sizing:border-box}
[hidden]{display:none!important}
body{font-family:'Montserrat',sans-serif;background:var(--bg);color:var(--text);line-height:1.55;-webkit-font-smoothing:antialiased}
.wrap{max-width:1120px;margin:0 auto;padding:40px 32px 72px}
header{display:flex;align-items:center;gap:14px;padding-bottom:22px;border-bottom:1px solid var(--divider);margin-bottom:22px}
header .meta{font-size:.72rem;letter-spacing:.2em;text-transform:uppercase;color:var(--text2)}
header .meta b{color:var(--text);font-weight:700}
nav.tabs{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:34px}
nav.tabs a{font-size:.72rem;font-weight:700;letter-spacing:.04em;color:var(--text2);text-decoration:none;border:1px solid var(--border);border-radius:999px;padding:7px 14px;background:var(--card)}
nav.tabs a:hover{color:var(--text);border-color:#3A3A48}
nav.tabs a[aria-current="page"]{background:var(--azure);border-color:var(--azure);color:#fff}
h1{font-size:2.4rem;font-weight:800;line-height:1.15;letter-spacing:-.01em;margin-bottom:14px}
h1 span{background:linear-gradient(90deg,var(--azure),var(--cyan));-webkit-background-clip:text;background-clip:text;color:transparent}
.lede{font-size:1.05rem;color:var(--text2);max-width:780px}
.lede b{color:var(--text);font-weight:600}
.tag{display:inline-block;font-size:.62rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;padding:3px 8px;border-radius:999px;margin-bottom:8px}
.tag.az{background:var(--azure-glow);color:var(--azure-t)}
.tag.cy{background:var(--cyan-glow);color:var(--cyan)}
.tag.em{background:var(--em-glow);color:var(--emerald)}
.tag.am{background:var(--am-glow);color:var(--amber)}
.tag.gr{background:#26262E;color:var(--text2)}
.card{background:var(--card);border:1px solid var(--border);border-radius:12px;padding:16px 18px}
.card h3{font-size:.98rem;font-weight:700;margin-bottom:4px}
.card p{font-size:.84rem;color:var(--text2)}
.card p b,.card li b{color:var(--text);font-weight:600}

/* ---------- the journey rail ---------- */
.journey{position:relative;margin-top:44px}
.journey::before{content:"";position:absolute;left:21px;top:22px;bottom:40px;width:2px;background:linear-gradient(180deg,var(--azure),var(--cyan) 60%,var(--emerald));opacity:.55}
.stage{position:relative;padding-left:68px;margin-bottom:64px}
.stage:last-child{margin-bottom:0}
.stage .sn{position:absolute;left:0;top:0;width:44px;height:44px;border-radius:50%;display:grid;place-items:center;font-weight:800;font-size:1.05rem;background:#14233A;color:#9CCBFB;border:2px solid var(--azure);z-index:1}
.stage.s5 .sn,.stage.s6 .sn{background:#10281F;color:var(--emerald);border-color:var(--emerald)}
.stage.s3 .sn,.stage.s4 .sn{background:#0F2A30;color:var(--cyan);border-color:var(--cyan)}
.eyebrow{font-size:.7rem;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--cyan);margin-bottom:6px;padding-top:4px}
h2{font-size:1.4rem;font-weight:800;margin-bottom:6px}
.desc{color:var(--text2);font-size:.93rem;max-width:760px;margin-bottom:22px}
.desc b{color:var(--text);font-weight:600}

/* ---------- yes/no question chains ---------- */
.chain{display:flex;flex-direction:column}
.q{display:grid;grid-template-columns:1fr 64px 1.1fr;align-items:center;transition:opacity .25s}
.q .qc{border-left:3px solid var(--azure)}
.q .qc .qn{font-size:.6rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--azure-t);margin-bottom:3px}
.q .qc h3{font-size:.93rem}
.q .link{position:relative;height:100%;display:flex;align-items:center;justify-content:center}
.q .link::before{content:"";position:absolute;left:6px;right:6px;top:50%;border-top:2px dashed var(--line)}
.q .link span{position:relative;background:var(--bg);font-size:.6rem;font-weight:800;letter-spacing:.14em;padding:2px 6px;border-radius:999px;border:1px solid var(--line);color:var(--muted)}
.q .ans{min-height:60px;display:flex;align-items:center}
.btns{display:flex;gap:8px}
.btns button{font:inherit;font-size:.74rem;font-weight:800;letter-spacing:.12em;border-radius:999px;padding:9px 18px;cursor:pointer;border:1px solid var(--line);background:var(--card);color:var(--text)}
.btns button.y:hover{border-color:var(--emerald);color:var(--emerald)}
.btns button.n:hover{border-color:var(--text2)}
.result{border-color:rgba(52,211,153,.4);width:100%;animation:pop .25s ease}
.result h3{font-size:.95rem;font-weight:800}
.result .ex{margin-top:6px;font-size:.72rem;color:var(--emerald);font-weight:700}
@keyframes pop{from{opacity:0;transform:translateX(-6px)}to{opacity:1;transform:none}}
.q.yes .link::before{border-top:2px solid var(--emerald)}
.q.yes .link span{color:var(--emerald);border-color:rgba(52,211,153,.5)}
.q.yes .qc{border-left-color:var(--emerald);box-shadow:0 0 0 1px rgba(52,211,153,.18)}
.q.off{opacity:.32}
.q.off .btns{display:none}
.down{height:30px;margin-left:26px;border-left:2px dashed var(--line);display:flex;align-items:center;padding-left:10px;font-size:.6rem;font-weight:800;letter-spacing:.14em;color:var(--muted)}
.down.went{border-left-color:var(--text2);color:var(--text2)}
.why{font-size:.74rem;color:var(--text2);margin-top:4px}
.why b{color:var(--text)}
.reset{margin-top:14px;font:inherit;font-size:.72rem;font-weight:700;color:var(--text2);background:none;border:0;cursor:pointer;text-decoration:underline;text-underline-offset:3px}
.pending{font-size:.78rem;color:var(--muted);font-style:italic}

/* ---------- build shapes (mini diagrams) ---------- */
.shapes{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:22px}
.shape{padding:14px;transition:opacity .25s,border-color .25s}
.shape h3{font-size:.84rem;margin-bottom:8px}
.shape p{font-size:.74rem}
.shape.on{border-color:rgba(52,211,153,.6);box-shadow:0 8px 30px -12px rgba(52,211,153,.35)}
.shapes.chosen .shape:not(.on){opacity:.35}
.mini{display:flex;gap:6px;margin-bottom:10px;min-height:66px;align-items:flex-end}
.mini .box{border:1px dashed #3A3A48;border-radius:7px;padding:5px;display:flex;gap:3px}
.mini i{display:block;width:14px;height:24px;border-radius:3px;background:#2E2E3A;position:relative}
.mini i.v{background:rgba(14,134,245,.45)}
.mini i.v2{background:rgba(34,211,238,.45)}
.mini i.v3{background:rgba(52,211,153,.4)}
.mini i.h::before{content:"";position:absolute;left:0;right:0;top:0;height:6px;border-radius:3px 3px 0 0;background:var(--amber)}
.mini i.h.h2::before{background:var(--cyan)}
.mini i.h.h3::before{background:var(--emerald)}
.mini .lines{display:flex;flex-direction:column;gap:3px;justify-content:center}
.mini .lines b{display:block;height:3px;width:28px;border-radius:2px;background:#4A4A58}

/* ---------- blueprint ---------- */
.bp{display:grid;gap:16px}
.bp.two{grid-template-columns:1fr 1fr}
.adset{border:1px dashed #3A3A48;border-radius:14px;padding:16px;background:rgba(255,255,255,.012)}
.adset .ah{display:flex;justify-content:space-between;align-items:baseline;gap:10px;flex-wrap:wrap;margin-bottom:12px}
.adset .ah .nm{font-size:.62rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--text2)}
.adset .ah .nm b{color:var(--text);letter-spacing:.04em;text-transform:none;font-size:.95rem;display:block;margin-top:2px}
.adset.p1{border-color:rgba(14,134,245,.45)}
.adset.p2{border-color:rgba(245,185,66,.45)}
.tiles{display:grid;grid-template-columns:repeat(auto-fill,minmax(150px,1fr));gap:12px}
.bp.two .tiles{grid-template-columns:repeat(3,1fr);gap:10px}
.bp.two .tile .meta{padding:9px 9px 11px}
.tile{background:var(--card);border:1px solid var(--border);border-radius:12px;overflow:hidden;display:flex;flex-direction:column}
.tile .art{position:relative;aspect-ratio:9/12;background:linear-gradient(160deg,#2A2A36,#1B1B22);display:grid;place-items:center;overflow:hidden}
.tile .art img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.tile .art .glyph{font-size:1.6rem;color:#4C4C5C}
.tile .hook{position:absolute;left:8px;right:8px;top:8px;font-size:.62rem;font-weight:700;line-height:1.3;background:rgba(10,10,14,.78);border-radius:6px;padding:5px 7px;color:#fff;backdrop-filter:blur(2px)}
.tile .hook i{font-style:normal;display:block;font-size:.52rem;letter-spacing:.14em;text-transform:uppercase;color:var(--amber);margin-bottom:1px}
.tile .st{position:absolute;right:8px;bottom:8px;font-size:.56rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase;padding:3px 7px;border-radius:999px}
.st.have{background:#0F2D22;color:var(--emerald);border:1px solid rgba(52,211,153,.5)}
.st.recut{background:#0D2A31;color:var(--cyan);border:1px solid rgba(34,211,238,.5)}
.st.make{background:#2E2410;color:var(--amber);border:1px solid rgba(245,185,66,.5)}
.tile.make .art{background:repeating-linear-gradient(135deg,#1C1C22 0 10px,#202027 10px 20px);border-bottom:1px dashed rgba(245,185,66,.35)}
.tile .meta{padding:10px 11px 12px;display:flex;flex-direction:column;gap:5px}
.tile .meta .t{font-size:.8rem;font-weight:700;line-height:1.3}
.tile .meta .r{font-size:.7rem;color:var(--text2);line-height:1.35}
.tile .meta .r b{color:var(--muted);font-size:.56rem;letter-spacing:.14em;text-transform:uppercase;display:block}
.copybar{margin-top:12px;display:grid;grid-template-columns:auto 1fr;gap:10px;align-items:start;background:#17171C;border:1px solid var(--border);border-radius:10px;padding:10px 12px;font-size:.78rem;color:var(--text2)}
.copybar .lb{font-size:.58rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--text);padding-top:2px}
.copybar ol{list-style:none;display:flex;flex-direction:column;gap:4px}
.copybar ol li{display:flex;gap:8px}
.copybar ol li span{flex:none;font-size:.56rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--cyan);width:84px;padding-top:2px}
.strip{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin-top:14px}
.strip div{font-size:.78rem;color:var(--text2);background:#17171C;border:1px solid var(--border);border-radius:8px;padding:8px 10px}
.strip b{display:block;font-size:.6rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;margin-bottom:2px}
.strip .chg b{color:var(--cyan)}
.strip .same b{color:var(--muted)}

/* creative status chain */
.cchain{display:grid;grid-template-columns:1fr 34px 1fr 34px 1fr;align-items:stretch;margin:4px 0 22px}
.cchain .card{padding:12px 14px}
.cchain .card h3{font-size:.86rem}
.cchain .card p{font-size:.76rem}
.cchain .ar{display:flex;align-items:center;justify-content:center;color:var(--muted);font-weight:800}
.rules4{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin-top:18px}
.rules4 .card{padding:14px}
.rules4 h3{font-size:.84rem}
.rules4 p{font-size:.76rem}

/* ---------- budget + timeline ---------- */
.bar{position:relative;height:38px;border-radius:8px;background:#17171C;border:1px solid var(--border);overflow:hidden}
.bar .seg{position:absolute;top:0;bottom:0;display:flex;align-items:center;padding:0 10px;font-size:.72rem;font-weight:700;white-space:nowrap}
.bar .s1{left:0;width:66.6%;background:linear-gradient(90deg,rgba(14,134,245,.28),rgba(14,134,245,.18));color:#9CCBFB}
.bar .s2{left:66.6%;width:33.4%;background:rgba(34,211,238,.12);color:var(--cyan)}
.ticks{position:relative;height:40px;margin-top:6px;font-size:.72rem;color:var(--text2)}
.ticks span{position:absolute;transform:translateX(-50%);text-align:center;line-height:1.3;white-space:nowrap}
.ticks span b{color:var(--text);display:block}
.ticks span:first-child{transform:none;text-align:left}
.ticks span:last-child{transform:translateX(-100%);text-align:right}
.budget-note{font-size:.8rem;color:var(--text2);margin-top:6px}
.budget-note b{color:var(--text)}
.tl{display:grid;grid-template-columns:repeat(5,1fr);position:relative;margin-top:30px}
.tl::before{content:"";position:absolute;left:10%;right:10%;top:13px;border-top:2px solid var(--line)}
.tl > div{text-align:center;position:relative;padding:0 6px}
.tl i{display:block;width:28px;height:28px;border-radius:50%;margin:0 auto 10px;background:var(--card);border:2px solid var(--line)}
.tl .k i{border-color:var(--azure);background:#14233A}
.tl .w i{border-color:var(--emerald);background:#10281F}
.tl b{display:block;font-size:.82rem}
.tl span{display:block;font-size:.72rem;color:var(--text2)}
.tl em{display:block;font-style:normal;font-size:.68rem;font-weight:700;color:var(--cyan);margin-bottom:2px;letter-spacing:.06em}

/* ---------- outcomes ---------- */
.outs{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.out .res{font-size:.7rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase;padding:4px 10px;border-radius:999px;display:inline-block;margin-bottom:8px}
.out.w{border-color:rgba(52,211,153,.35)}
.out.w .res{background:var(--em-glow);color:var(--emerald)}
.out.u .res{background:var(--azure-glow);color:var(--azure-t)}
.out.l .res{background:#26262E;color:var(--text2)}
.loop{margin-top:14px;display:flex;align-items:center;gap:10px;font-size:.8rem;color:var(--text2)}
.loop svg{flex:none}
.loop b{color:var(--text)}

/* ---------- test card ---------- */
.tcard{background:linear-gradient(180deg,#1C1C23,#18181D);border:1px solid #33333F;border-radius:16px;padding:22px 24px}
.tcard .top{display:flex;justify-content:space-between;align-items:flex-start;gap:12px;flex-wrap:wrap;border-bottom:1px solid var(--divider);padding-bottom:14px;margin-bottom:6px}
.tcard .top h3{font-size:1.2rem;font-weight:800}
.tcard dl{display:grid;grid-template-columns:200px 1fr}
.tcard dt,.tcard dd{padding:10px 0;border-bottom:1px solid var(--divider);font-size:.85rem}
.tcard dt{font-size:.6rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--text2);padding-top:13px}
.tcard dd{color:var(--text)}
.tcard dd.blank{color:var(--muted);font-style:italic}
.tcard dl > :nth-last-child(-n+2){border-bottom:0}

.flags{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.flags .card{border-left:3px solid var(--amber)}
.flags h3{font-size:.86rem}
.flags p{font-size:.78rem}
.note{font-size:.74rem;color:var(--muted);margin-top:10px}

footer{margin-top:72px;padding-top:20px;border-top:1px solid var(--divider);font-size:.72rem;color:var(--muted);display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}

/* ---------- responsive ---------- */
@media (max-width:900px){
  .shapes,.rules4{grid-template-columns:1fr 1fr}
  .bp.two{grid-template-columns:1fr}
  .flags{grid-template-columns:1fr}
}
@media (max-width:760px){
  .wrap{padding:24px 16px 56px}
  h1{font-size:1.8rem}
  .lede{font-size:.95rem}
  h2{font-size:1.18rem}
  .journey::before{display:none}
  .stage{padding-left:0;margin-bottom:52px}
  .stage .sn{position:relative;width:32px;height:32px;font-size:.9rem;margin-bottom:8px}
  .q{grid-template-columns:1fr}
  .q .link{height:30px;justify-content:flex-start;padding-left:16px}
  .q .link::before{left:26px;right:auto;top:0;bottom:0;border-top:0!important;border-left:2px dashed var(--line)}
  .q.yes .link::before{border-left:2px solid var(--emerald)}
  .q .ans{margin-left:14px;min-height:0}
  .cchain{grid-template-columns:1fr}
  .cchain .ar{height:26px;transform:rotate(90deg)}
  .rules4,.outs{grid-template-columns:1fr}
  .shapes{grid-template-columns:1fr 1fr;gap:8px}
  .shape{padding:12px}
  .tiles,.bp.two .tiles{grid-template-columns:1fr 1fr;gap:10px}
  .strip{grid-template-columns:1fr}
  .copybar{grid-template-columns:1fr}
  .copybar ol li{flex-direction:column;gap:0}
  .tl{grid-template-columns:1fr;gap:14px}
  .tl::before{left:13px;right:auto;top:14px;bottom:14px;border-top:0;border-left:2px solid var(--line)}
  .tl > div{display:grid;grid-template-columns:28px 1fr;gap:12px;text-align:left;padding:0}
  .tl i{margin:0}
  .tcard{padding:18px 16px}
  .tcard dl{grid-template-columns:1fr}
  .tcard dt{border-bottom:0;padding-bottom:0}
  .tcard dd{padding-top:2px}
}